SEO: Wilson Media is climbing up the page ranks
Yesterday I wrote a post inquiring how long it will take us to get our own website up to page 1 in Google for the phrase “North Idaho Web Design.” As a new website, we’ll encounter more challenges than an older and more established website. BUT that doesn’t mean we can’t make it happen.
New websites may have to work harder
Having a new website is no excuse to have poor search engine performance. In one day, our website has jumped up 3 pages (from page 6 to page 3) for the phrase “North Idaho Web Design.” I bet by the end of the month we’re up to page 1 or 2. All it takes is a little SEO expertise and dedication to getting the job done.
Sharing the SEO “Secrets”
A couple North Idaho Web Design firms think that their SEO methods are “secret” so they don’t blog about it, share their tactics with their clients, or collaborate with other local design companies to stay current on the growing trends and strategies. We think that’s bad for business (both ours and yours). The information and “secrets” are constantly changing, but the tactics for performing well in search engines are definitely NOT secret. Spend a little time online doing your research, and you’ll find several good strategies to start employing on your own website.
Our #1 Method for improving SEO
We live and work by our motto: “We know what matters.” In regards to our clients and the community, we know that learning how to optimize your own website instead of paying someone hundreds or thousands of dollars is important to your business. Sure, it doesn’t hurt to consult with a firm like Wilson Media Consulting to point you in the right direction, give you resources, or even take care of it all for you (if you don’t have the time, but you have the money). But if you have the time (or staff that have the time), and you’re trying to save some money and still get results from your website, you can do it yourself.
If you wanted to do only ONE thing on your website to help improve your search engine rankings, it needs to be:
ADD MORE CONTENT!
Content, Content, Content. Look around our website. So far, we have only 6 pages in our main navigation, but we have a TON of content via our blog. Your blog is the quickest and easiest way to add quality content to your website. Once you get into the habit of blogging consistently, it becomes second nature. The more content you have online, the more opportunities you have to optimize for keywords and get more pages indexed, as well as linked to from others who find your content interesting.
You’re an expert in your field. That’s why you do what you do every day. You’ll be surprised at how much you have to write about. If you’re not sure where to start and you’d like some one-on-one direction, feel free to contact us. We can give you some free consultation on how to get started.