Email Marketing

Email Marketing is an affordable and easy way to grow your business. Whether you sell products online or you’re just a small business with great service and products, email marketing is a quick and easy way to get your foot back in the door with previous customers.

Customers who sign up to receive your weekly, monthly, or occasional emails may be interested in:

  • Coupons (to print directly from email)
  • Sales and Promotions
  • Updates about your business (like new staff members)
  • Tips and Reminders (related to your industry)

Do I really need to use Email Marketing?

With the user-friendly email system we use (similar to Constant Contact and the other popular ones), for $15/month, you can send unlimited emails and newsletters to your contacts. It’s an easy way to maintain your current customer base (even if it’s just to remind them that you’re there when they need you).

Can’t I just send the emails myself? Why do I need a special email system?

There are two main reasons you need to use a mass emailing system instead of your regular email program:

  1. Avoid being blacklisted
    When you send out an email to a large group of people, other email servers are going to notice that you’re sending email out to a LOT of people (you know, like a spammer). The servers will automatically start “flagging” you, and eventually, your entire email and IP address could be placed on a SPAM Blacklist, which means ALL of your emails will be considered spam and no one will receive them. As you can imagine, this is VERY bad! Once you get blacklisted, it is incredibly difficult (and sometimes even impossible) to get removed.
  2. Management
    The email system we use is designed to manage big email campaigns, so it makes managing hundreds of emails addresses, different email groups, and different email campaigns really easy. Just check out some of the cool features that you get:

Email Marketing Features with Wilson Media Consulting

  • A/B Split Testing: try out different things and see what works best (like different subject lines or designs)
  • Autoresponders: set up the system to automatically send out certain emails for: new subscribers, anniversary of a date, or an exact date match (like a holiday)
  • View Screenshots in 20+ Email Programs: take a look to make sure your email will look good in different email programs (like Outlook, Yahoo, Gmail, etc.)
  • Free Archive: we just add a line of code to your website, and it automatically updates with all of your archived newsletters
  • Forward to a Friend: Let your customers easily forward your email or newsletter to their friends
  • Great Reporting: Easily track open rates, unsubscribes, clicks, forwards, bounces and more.
  • Google Analytics: Integrate Google Analytics to track additional sales conversion rates
  • Easy Editor: We design the template, and you can easily add your content
  • So much more…

It looks like I may need to create a couple more pages just to share all the features that come with our system! Feel free to contact us today to get started on your affordable email marketing campaign (and check back soon for a full list of features).