What will you optimize today?
Inspired by a good post over at 99%, I’d like to ask my readers and clients one simple question: What will you optimize today? No… Read More »What will you optimize today?
Get Results
Are you setting & achieving online goals?
As fellow small business owners, we totally understand how hectic, stressful, and overwhelming it can be to run your own business. One of the last… Read More »Are you setting & achieving online goals?
Small Business Promotion: Use Facebook Places & Deals
If you’re a retail business in Coeur d’Alene, and you’re NOT using Facebook Places & Deals, you are missing out on a great opportunity to… Read More »Small Business Promotion: Use Facebook Places & Deals
Website Tip: only center text for headlines
Some people may be tempted to make an entire page of text centered, but DON’T DO IT! For usability purposes, text should always be aligned left. Centered text is difficult to read for users. So, although you may think it look’s cool, I’m sorry to tell you – it doesn’t.
Centered text makes your website difficult to read, which means website visitors probably won’t read your content.
Website Tip: no page should take more than 4 seconds to load
When your web designer builds your website, they should be developing it to load quickly. If any page on your website takes more than 4 seconds to load, then you have problems.
Read More »Website Tip: no page should take more than 4 seconds to load
Will Google take out Groupon?
As you may have heard a while back, Google reportedly offered to buy Groupon for $5-6 Billion dollars and was rejected. As suspected, they are now developing their own similar service, Google Offers.
If you haven’t heard of Groupon yet, I encourage you to go sign up. It’s free to sign up, and every day you will be emailed a “Deal of the Day” for a local vendor, usually 50-60% off. For example, I bought a $40 gift certificate for Auntie’s Bookstore in Spokane for $20. Pretty good deal, right? Well, you’re not the only one who thinks so. Groupon has become so popular that even Google wants a piece of the action now.
Web Video Tip: Use Insight with YouTube
Your video will show you how people have viewed it, but in reality, that doesn’t tell you much. To tweak & optimize your video marketing… Read More »Web Video Tip: Use Insight with YouTube
Website tip: How are you going to solve my problem?
When a visitor checks out your website, they should be able to answer this question: "How will this company solve my problem?" If you've used… Read More »Website tip: How are you going to solve my problem?
Website Tip: make sure your domain works with and without www
We're all used to seeing domains with the "www" in front of them. For example: www.WilsonMediaConsulting.com However, you need to make sure that if someone… Read More »Website Tip: make sure your domain works with and without www
Keep your copyright updated
As the new year gets started, this is a good time to remember to log in to your website and update your copyright at the bottom (if it it doesn’t automatically update).
Having an updated copyright quickly shows your potential and current customers that you’re active and available for business. Don’t be like one of our local competitors who has a copyright that’s 3 years old! To be honest, I’m not even sure if this company is still in business (based on their outdated website).
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