One way to create greater value for your customers and your brand is to co-market. You may have seen other companies who already doing this. For example, get 15% off your pizza by showing your movie ticket stub.
Benefits and Advantages of Co-Marketing
By teaming up with a business that offers different services to your same clientele, you can:
- combine marketing efforts (more bang for your buck)
- see benefits similar to referrals
- reach new customers who may not have known about you
- be reaching a targeted group ready to buy your product or services
Co-Branding vs. Co-Marketing
Both have been around for a while. Co-Branding is when two companies work together to brand an experience or product. For example, I Just saw this commercial on Hulu last night, depicting Pillsbury Dough Boy and Geico. By putting the two brand together to show an experience, you are co-branding (like Oreo and Breyer’s teaming up to make Oreo Icecream).
Co-Marketing takes the co-branding a step further by offering a promotion or value that both brands share. There are a few different ways to co-market:
- Event Sponsorship
- Promotion/Discount
- Webinar
- Infographic
- Video
- eBook
- Blog Article