Are you co-marketing?

Marketing / Small Business Strategies / Tips & Tools

North Idaho Co-Marketing

One way to create greater value for your customers and your brand is to co-market. You may have seen other companies who already doing this. For example, get 15% off your pizza by showing your movie ticket stub.

Benefits and Advantages of Co-Marketing

By teaming up with a business that offers different services to your same clientele, you can:

  • combine marketing efforts (more bang for your buck)
  • see benefits similar to referrals
  • reach new customers who may not have known about you
  • be reaching a targeted group ready to buy your product or services

Co-Branding vs. Co-Marketing

Both have been around for a while. Co-Branding is when two companies work together to brand an experience or product. For example, I Just saw this commercial on Hulu last night, depicting Pillsbury Dough Boy and Geico. By putting the two brand together to show an experience, you are co-branding (like Oreo and Breyer’s teaming up to make Oreo Icecream).

 

Co-Marketing takes the co-branding a step further by offering a promotion or value that both brandsĀ share. There are a few different ways to co-market:

  • Event Sponsorship
  • Promotion/Discount
  • Webinar
  • Infographic
  • Video
  • eBook
  • Blog Article

What are some of the business you could be co-marketing with?

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