Personal Phone Calls and Your Marketing Strategy
Our clients are often surprised when we talk about their phone call history and processes when discussing a media and marketing strategy.
In our world of email, smart phones, and social media, a personal phone call is rare. And rare means an opportunity for you to stand out as a small business.
Easy Way to Beat the Competition
If you aren’t already, make personal phone calls to your customers. This is a quick and simple way to connect with your customers and look better than your competition. It may seem easier to send an email, and I personally love to have the documentation of email, but to compromise, follow your emails with a quick phone call check-in:
It’s easy. It’s quick. I don’t do it all the time. I just want my customers to know that I care enough to talk to them. There’s something about a 30-second conversation that can really breathe life and enthusiasm into the professional relationship that can sometimes be so distant and cold.