Marketing Strategy: Personalize with a Photo

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Marketing Strategy - Personalize About Page

Adding your photo to your website is a great way to reassure your customers who they’re working with. It doesn’t matter what industry you’re in, your clients or customers will be interested in seeing who they’re doing business with.

Having your photo on your website will help attract new customers as well as maintain relationships with current customers.

Recommendation: Get a professional photo

It’s worth the extra cost to present a photo that represents your professionalism (as well as just looks good). We work with several great local photographers. If you’d like to get your professional photo added to your website, contact us today and we’ll get your photo up within a week to help you start earning more business!

I meant to add our photo to our website almost a year ago, and it was just something I kept putting off. Don’t let this happen to you. Just get it done TODAY, right after you finish reading this!

Whose pictures do you add? Although we work with several freelancers and other part-time employees, we chose to just add our picture to the website since we’re the ones our customers interact with the most (as the Owners & Managers). However, if you have a small team that repeatedly interacts with your customers, don’t hesitate to add them to your website, too!

North Idaho Web Designers and Marketers
How many are using this simple marketing strategy?

I was curious to see how many other local web designers included their photos on their website, so I evaluated 25 other local web designers and marketers. It’s always good to see what others in your industry are doing so you can evaluate whether it’s a good idea, if a strategy will give you a competitive edge or if there’s something you’re missing that you need to start doing.

Results: 27% of local Spokane and Coeur d’Alene Web Designers use a personal photo on their “About” page

7 out of 26 Web Designers and Marketers in Coeur d’Alene and Spokane have added a personal image to their website page that talks about the company, the people, etc (The “About Us” page).

What does this mean for us? It means that we have an opportunity to take a competitive edge over almost 75% of our local competition. Now, something small like this probably won’t result in a HUGE increase, but a marketing strategy should include a bunch of small things. Those small things add up over time and contribute to the bigger picture of attracting and retaining as much business as possible.

Do you feel more comfortable working with someone if you can see their picture beforehand?

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